Some local businesses have taken to social networks for marketing, and one local car dealership said the move is working well.

Mr David Ingold the Internet Director at Park Auto Mall said he got the idea to use social networking as part of his marketing after selling a car in March.

"The next day, when I came to work, I got an e-mail from her inviting me to become her friend on Facebook," he said.

He realized the social tools were better for more then just hanging out and so he decided to do business using them.

Getting set up meant spending several hours on the computer. Now, every time he receives a car in inventory, it automatically shows up on the Twitter feed. He also lets potential customers know about offers.

"My latest message is, dosn't matter if its worth somthing hell put it in as a trade in.

Ingold said the work has paid off by driving people to the dealership Web site.

"I had about 1,850 visits, 1,850 on Saturday, which resulted in 11, 12 cars sold," he said.

Ingold estimates that about 20 percent of the cars sold since March have been because of Facebook and Twitter.